Press Release: New Sunsilk Radiant Shine from Sunsilk Co Creations

Let your hair sparkle every day with the new

Sunsilk Radiant Shine!!!

~ A new hair care range that gives your hair a healthy shine~

Mumbai: As per research conducted by an independent research agency, 96% girls desire shiny hair. But their common complaint is that their hair often turns dull with time. Sunsilk realizes that a young Indian girl’s hair needs to keep pace with her exciting and demanding life to enhance her naturally vibrant and attractive persona. It strongly, believes that every girl deserves to have healthy, shiny hair that allows her to go through an eventful, long and demanding day, looking her best. But daily stresses like harsh sunlight and excessive pollution may rob the hair of essential shine and moisture, and leave it dull and limp.  Comprehending this situation, Sunsilk put its expert team on the job and designed a perfect solution in the form of ‘Sunsilk Radiant Shine’, an innovative product, which gives long lasting hair shine.   So get ready to flaunt your shiny tresses and stand out with confidence as the new Sunsilk Radiant Shine adds a radiant shimmer to your hair.

How does it work?

Sunsilk Radiant Shine has ultra light fusion of oils from ingredients famed for their beneficial effects on hair – Argon, Jojoba, Camellia, Almond and Olive. The dual effects of oiling and washing to a large degree soften the hair texture not just from the outside, but actually aim to ensure that the hair receives its share of nourishment at periodic intervals. The light oils permeate upto three layers deep and give hair a natural sheen that stays as the day progresses. Sunsilk Radiant Shine shampoo and conditioner work in combination to produce an enduring visibly glossy look that stays on and on!

Sunsilk Radiant Shine has been created by the in-house expert team in association with the internationally renowned shine expert for hair, Jamal Hammadi; who is also known for his natural approach towards achieving healthy and long lasting shiny hair. Jamal emphasizes on the common complaint by girls, where shiny hair often turns dull within time.

Jamal says “This happens because the nourishment just stays on the surface and evaporates very easily due to harsh sunlight and excessive pollution; stripping the hair of its radiant glow. When it comes to long lasting shine, I strongly recommend the use of ‘Sunsilk Radiant Shine’ shampoo and conditioner.  It is enriched with ultra light fusion of 5 natural oils. It provides nourishment to the hairand radiant shine. Use the shampoo along with the conditioner to get long lasting visibly glossy hair that stays on and on!

On this highly innovative creation, Jamal continues “It is a feeling of pride and honor to be a part of the Sunsilk family, as one of Co-Creators. Sunsilk Radiant Shine is definitely the new best friend that every young girl must have and get ready to flaunt that beautiful shiny mane all day long”

So girls, shine your way with self-confidence and assurance of Sunsilk Radiant Shine!

Shampoo:            Conditioner:           

80ml- Rs 56/-         Rs 56/-

180ml- Rs 112/-     Rs 112/-

340ml- Rs 192/-

About Sunsilk: Sunsilk brand was launched in 1964 and is a global brand with its presence across 80 countries. The Sunsilk hair care range provides a complete hair care solution and functions as a 3-step combination of cleansing, nourishing and manageability that gives a 20 something girl the confidence to express herself. For 20-something single girls, hair is often an emotional rollercoaster. Sunsilk understands and has designed its wash, care and styling collections to address the most common hair dramas in 80 countries around the globe

About Hindustan Unilever Limited: Hindustan Unilever Limited (HUL) is India's largest Fast Moving Consumer Goods company, touching the lives of two out of three Indians.  HUL's mission is to "add vitality to life" through its presence in over 20 distinct categories in Home & Personal Care Products and Foods & Beverages.  The company meets every day needs for nutrition, hygiene and personal care with brands that help people feel good, look good and get more out of life.