Femina launches the first ever crowd-sourced
issue
The issue
titled ‘Made by You’ will be written completely by contributors from across the
country
Mumbai, 21st January,
2013:India's leading women's English magazine Femina is on the
brink of a new revolution in publishing. In an absolute first for the magazine,
Femina invitesits readers from across the country to contribute with features
and articles for the April issue.The new issue aptly called,‘Made By You’,is a 100 percent crowd
sourced issue that aims to mobilisereaders from across the length and breadth
of the nation. By creating this platform that enables Indian women to be a
larger part of their favorite magazine .
Femina’s ‘Made By You’ issue will
unlock the power of social media to reach over 5 million women, encouraging
them to channel their writing skills. Femina will feature the work of hundreds
of these new "journalists" in the magazine. The issue will pose as a
platform for real women to unleash their talent and share their exceptional
stories with other readers across the country.
Femina
has partnered with FoxyMoron to
amplify the “call-to-action” and has introduced multiple engagement platforms
for its readers. Aspiring writers can either use Twitter, Facebook or Pinterest
to share their editorial ideas. Specifically on Facebook, potential writers can
get an update on commissioned stories and the overall editorial plan. Participants
from anywhere in the country can also connect with Femina's editorial team
through Google Hangouts, or Skype for detailed conversations.
Tarun Rai, CEO, Worldwide Media, says “Worldwide
Media has grown at a furious pace. From just four magazines four years ago we
now have thirteen. And as a publishing house we have been leading from the
front. Femina Made By You is another first for the magazine industry. A
crowd-sourced issue, at the scale we have visualized it, is unprecedented. And
it is only appropriate that it is Femina that is bringing it out as there is no
other English women’s magazine with the stature and readership that Femina
has.”
Tanya Chaitanya, Editor, Femina,
says "FeminaMade by You is exactly what it promises to be.
An issue made by the real women who have always been our core focus. A Mumbai
reader's take on relationships, a Delhi girl's hunt for the latest It bag, a
Kolkata woman's expertise in the kitchen, a Chennai careergirl's tips on being
a 9-to-5 ninja - it's all trending here. Femina, the magazine for you, now made
by you."
Says Soela Joshi, Brand Publisher,Femina,“Crowd-sourcing
is one of the latest tools in the marketing arsenal. For Femina it is becoming
an integral part of the marketing mix. Femina’s crowd sourced issue aims to
leverage the participative and collective power of the brand, build greater
affinity, relevance & keep up with how today’s consumers interact.”
Harshil Karia, Online Strategist at
FoxyMoron, says, “Going through over 500 entries daily to zero-inon
relevant and interesting content for the magazine is both fun and over-whelming.
Femina’s assets on Internet and Mobile really enable us to reach out to
millions of potential writers from around the country and the world.”
Femina
has always been a brand known to take risks and experiment with bold engagement
mechanisms. With this new venture, the magazine reaches out to many more women
in the country,empowering them to voice their thoughts, ideas and opinions.
Femina was first published in July 1959 and for over 50
years now, Femina, India’s first and largest read women’s English magazine has been
the definitive life and lifestyle guide for progressive woman. It is owned by
Worldwide Media, a wholly owned subsidiary of the Times Group. Femina is
a magazine, published fortnightly in India. It primarily features articles on
relationships, beauty and fashion, travel, women, cuisine, health and fitness.
It also features articles on celebrities and cultural facets of Indian women.
It has organized and sponsored the Femina Miss India beauty pageant since 1964.
For
further information please contact:
Henna Punjabi
Genesis
Burson-Marsteller
Mobile:
9820 880 243
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